LE NEW BLACK was born in 2009 in anticipation of major transformations in the fashion industry, with the goal of simplifying sales management for brands while promoting their unique brand DNA.

In 2021, the original vision evolved. LE NEW BLACK developed private showrooms; enabled integration with other digital systems like ERP; and strengthened its focus on user experience. The platform also opened itself up to other sectors, like ready-to-wear for kids, jewelry and lingerie.

A true digital showcase, LE NEW BLACK allows emerging designers, big luxury groups or international multi-label agencies to develop powerful sales oversight and sharp B2B communications. The platform has also strengthened its positioning at the heart of the French ecosystem and is currently recognised as the essential sales partner for fashion brands.