During Milan Fashion Week Spring/Summer 2027, Korean culture and creativity take centre stage in Milan with CONTEMPORARY KOREAN HERITAGE - HANBOK Collective, an international project showcasing a new generation of designers reinterpreting Hanbok through the language of contemporary fashion.
The project is presented as part of the 2026 Traditional Culture Overseas Hub Promotion Project (Hanbok), promoted by the Ministry of Culture, Sports and Tourism of the Republic of Korea and the Korea Craft and Design Foundation, with the aim of supporting the international expansion of Korean brands and promoting traditional culture through contemporary perspectives.
Throughout Milan Fashion Week, the five selected brands will take centre stage in a special showroom exhibition and B2B programme hosted by Studio Zeta Milano Showroom.
KOR
Category Collective showroom
Sales & Events
Brands
Contacts
Brand List