Founded in 2018 by designer CHIA JUI CHEN.
“CHIA” is taken from the Book of Songs, symbolizing the newborn reed.
The brand draws on the imagery of softness and delicacy—light or heavy in a fleeting moment.
The brand’s core design lies in a fluid fashion language, focusing on fabric layering and textural variations.
Through the language of textiles and details, each collection transforms into a narrative of story and spirit.
Collaborating artists include Hung Pei-Yu, Siri Lee, Julia Peng, Tarcy Su, GEmma Wu, Kuo Hsueh Fu, Jesse Tang, Abao, Ann Bai, among others.
With “the beauty of distance” as its brand keynote, it shapes a romantic, mysterious, and ever-changing style of attire.
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