BÉHEN is a Portuguese fashion brand founded by designer Joana Duarte, born from a commitment to revive, preserve and reframe Portugal’s traditional textile heritage within a contemporary design language. Since its launch in 2020, the brand has worked at the intersection of craft, material research and cultural sustainability, positioning itself as a bridge between ancestral know-how and present-day fashion.
Rooted in deep respect for artisanal practices, BÉHEN collaborates closely with local artisans and communities to activate traditional techniques — including hand weaving, embroidery and heritage textile manipulation — transforming them into considered, contemporary garments. The brand’s work is not merely aesthetic; it is a strategic practice of cultural preservation, where each piece carries the imprint of its maker and the story of its material.
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